Experience
McKesson Medical-Surgical
Senior Brand Manager, Brand + Content Strategy| January 2023 - Present
Content Strategy:
- Created a purpose behind content and infused thought leadership with new value propositions and aligned content to marketing efforts.
- Found budget efficiencies to decrease annual spend by 78.6% and vendor refund savings of $200k.
- Managed agency vendor, cross-functional team and stakeholders.
- Co-leads a $400k+ investment for website redesign resulting in 26% increase in average engagement time, 376% increase in button conversion, 60% increase in new user visits, and managing stakeholder communication across 11 teams
Brand:
- Supervises campaign efforts for internal audience of employees across 10+ distribution centers and 1600 sales reps.
- Presented and individually discussed new value propositions to the sales team at the National Sales Conference.
CarLotz
Senior Brand Strategist | July 2021 - January 2023
Senior Brand Strategist reporting to Director, Brand Strategy and CMO. Leading integrated campaign initiatives across OOH, Digital, TV, Social, and Radio across 3 agency partners with a $5M media budget resulting in a lead increase of 147% against the control market and directs qualitative and quantitative research both internally and with external agency partners to understand the voice of the customer and to influence future business decision.
TV spots: Family Traditions | Becoming a Used Car Woman | Braces | Great Deal
Hasbro
Associate Brand Manager, Global Brand Team - Action Brands | May 2020 - July 2021
Strategic Brand Lead reporting directly to Sr. Director, Brand Strategy and Marketing leading cross-functional teams through brand & product initiatives for 150 products over 3 year development cycle and revealing products through live virtual events for a global audience
Fan First Friday - November 2020 / Fan Fest - April 2021 / Yo Joe June - June 2021
MBA Marketing Intern, Global Brand Team - FurReal | Summer 2019
Responsible for weekly sales analysis reports, finalized assets for marketing and PR push for Fall 2019 product launches, planned for the 2020 FurReal product line and ideating around what is next for the brand in 2021
La Colombe Coffee Roasters
Brand Strategy Independent Consultant | November 2019 - April 2020
Developed new product launch plan and product positioning for Draft Chocolate Milk by conducting in-depth consumer research, product testing and financial projections.
August '20 Update: Product Officially Launched
The Variable
New Business Manager | September 2017 - May 2018
Managed new business acquisition from lead generation to pitch preparation for 3x award-winning Ad Age Small Agency of the Year, Southeast, Silver
Won $500,000 in 6-month contract for a new account, and increased pitches from search consultants by 300%
Three Ships
Account Manager, Account Coordinator, Client Services Intern | January 2015 - June 2017
Served as account lead for former Medtronic CEO and Senior Fellow at Harvard Business School Bill George’s Discover Your True North book launch (website: discoveryourtruthnorth.org and self assessment quiz: truenorthmirror.discoveryourtruenorth.org) which became top-selling business leadership book and led C2 Education’s marketing campaigns for two years and website redesign to optimize for lead generation
Additional Clients include: Johnston Health, WeCounsel, Authentic Leadership Institute, Demand Signals, Liberty Hardware, LexisNexis, Northeastern Alumni
Built, recruited and managed the first official summer internship program for the agency (CRISP): Meet the 2017 summer interns
Rivers Agency
PR/Social Media Intern | May 2014 - January 2015
Created social media and Google AdWords campaigns for agency clients increasing impressions and awareness by 200%
Main Client: Capel Rugs
Education
VCU Brandcenter, May 2020
M.S. Business/Branding, Concentration in Creative Brand Management
Creative Brand Management focuses on the fundamentals of an MBA curriculum with an emphasis on creativity and collaboration.
University of North Carolina at Chapel Hill, May 2015
B.A. Journalism and Mass Communication, Concentration in Advertising
Double Major: Psychology
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